Career Prospects in Broadcasting

The broadcasting industry has never been more active, or expanding more rapidly. Digital outlets are creating literally tens of thousands of new careers around the world. Career prospects have never been better. It's good news for the creative people looking for careers in media, too. The demand for services across the whole range of production is also expanding dramatically.

The only area where negative issues are emerging is among the old business models in mainstream media. The nature of broadcasting and production has left them burdened with the cost structures of the past, and employment is suffering as a result of cutbacks and downsizing. The good news is that much of the displaced workforce is being absorbed into the new broadcasting industry.

Broadcasting careers basics

This is a general structure of the jobs in broadcasting:

Production:
This area includes the creative materials like  graphics, animation, music, and related skill groups, writers, sound and video engineers, IT systems and electronics, wardrobe, makeup, set designers, etc.

Broadcasting performance: The public face and sounds of the industry. Voiceovers, presenters, studio crew, commentators, journalists, reporters, entertainers, actors, specialist content presenters like cookery shows and documentaries.

Administration: Broadcasting administration contains most of the normal business administration functions. It also includes a range of other functions like: Advertising sales, content administration, media buyers, and product sales.

Management: Specialized management skills, usually with extensive experience in the industry. Some managers are specialists in the other three fields. This is also the basis of progression to senior management.

Career paths in broadcasting 

As you can see, there's is a very broad range of careers which also intersect with other industries. It's not difficult to make the transition from working in any of these areas into broadcasting, except in specialist areas where qualifications are required. Entry into broadcasting can be achieved through both internships and qualified positions. It's often an excellent career move, particularly for the production stream.

You must learn your way around in this industry. Broadcasting, as a career, is more like advertising or marketing than a "regular" career, in many ways. The broadcasting industry is fluid, and job mobility is a natural mode of career advancement. Additional qualifications, experience and networking are normal career models for advancement in production and broadcasting performance:

Production: Careers involve multiple jobs, and often multiple employers. Careers in production develop according to product portfolios, and proven achievements. It's common for production people to opt for a range of job options. They often move from employee status to contractors. The relative independence can create many more career and business options across the industry.

Broadcasting performance:  Those in this field advance themselves on contract-based jobs, big and small. This can be a very lucrative career track, if you have the right agent and the right lawyer to handle your business. Careers can be fickle in this area, particularly for performers like actors, but they can also be dazzling.

There are no limits to career prospects in broadcasting. This is a global mass medium, where you can literally work anywhere on Earth, doing jobs you love.