Copywriter Jobs: Career Facts

If you are considering copywriter jobs, you may be interested in knowing some career facts about this particular field in order to determine if it is something you really want to pursue.

Education

Although you do not technically have to have any particular formal education to work in this field, a company will be more apt to hire you if you have a degree in Journalism, English or Communications. Also, any continuing education courses you have taken in writing will be beneficial. In addition, you might consider taking a home study or online copywriting course in order to help you learn more about this particular business.

Job Description

Most copywriters are responsible for helping to create, develop and produce effective advertising pieces. They usually work closely with an art director and are expected to come up with slogans and catch-phrases. They are also expected to provide the verbiage for things like:

  • Brochures
  • flyers
  • newsletters
  • posters
  • press releases
  • mailers
  • radio or television scripts
  • web pages

Sometimes copywriters will help cast actors and models for their promotions. They also work closely with typographers, photographers, designers, and printers in order to make sure the finished product is correct.

When working for an ad agency, copywriters can expect to have some of the following duties:

  • meet with clients to their assess their advertising needs
  • brainstorm ideas
  • work with others on the team to create materials make revisions as requested
  • meet deadlines
  • proof copy for correct spelling and grammar
  • oversee campaigns to completion
  • ensure that vendors complete their tasks on time.

 Salary, Hours, and Advancement

A typical salary for a copywriter is between $40,000 and $60,000. Most people in this profession usually work Monday through Friday from 9 a.m. to 5 p.m., with about an hour for lunch.

If you are a copywriter who is just starting out, you will probably be placed in a junior level position, but you can advance to higher level if you work hard and do a good job.

Ultimately, your top level position will be a senior level copywriter, unless the company you work for offers management positions. In that case, you could then become a manager of the other copywriters within the company.

Freelance Opportunities

If you decide you don’t want to work for a company but would rather work for yourself as a freelancer, you might want to consider specializing in a specific niche. Doing so will set you apart from other copywriters as an expert in your field. Many industries require copywriters, some of which include:

  • health care
  • manufacturing
  • mortgage and real estate
  • banking
  • law
  • retail sales and industry

Being able to specialize in a type of writing like press releases, blogs, articles, etc. can also help you earn more money, especially once you are good at writing them because it will take you less time to write.