Effects of Technology: Media Jobs

Effects of Technology: Media Jobs

Technology has blown away the old barriers to media work. With high speed streaming, and the desperate efforts of mainstream media to catch the net audience, media jobs are becoming a lot more accessible.

Mass media is bypassing the old methods of sourcing people and materials. The economics of digital media have completely changed the rules. The comparatively low overheads in net-type production have already started removing the exclusivity of access for conventional media production.


Media jobs are professional jobs in nearly all cases. Most jobs require trade, institution, or college level qualifications. That used to be a serious obstacle for people wanting to work in the media, but with digital production, things have changed. Access to training is easy, and that's produced the new wave of talent.

You do need training, experience, and qualifications to cut it in media production, too. This is one of the hottest job markets in the world, and it attracts real talent. Media, like marketing and advertising (where a lot of digital production is sourced and developed), is one of the portfolio-based careers. Your work is your credentials.

The career track

Careers in media are exploding across multiple levels of business and industry thanks to the commercial benefits of using more cost effective production methods. That's widened the career paths, and created new potentials for digital media producers to work across industries. The digital media are moving into hyperdrive, cashing in on demand for skills.

That level of demand has also produced career tracks which really don't have parallels in other industries. The new media jobs are complex things, but they bring with them a range of professional opportunities few other jobs can claim. Jobs in media can be worth millions a year.

Media production includes:

  • Intellectual property rights
  • Huge cash flow markets
  • Multiple roles in different industries
  • Associations with some of the biggest media names in the world
  • Multiple royalty, equity, contract and income options

Career environment

The two drivers in media careers are technology and commerce. You can have a fantastic career in media, if you're able to deal with both elements.

  • Technology is both a driving force and a demand. The industry needs the skills for the new technology. You have to stay current, and preferably ahead of the market.
  • The competitive nature of media is the primary career and commercial reality. If you're interested in a media career, you need to know how the commercial side works, and understand it.

This is a consumer market, the biggest on Earth. Consumer demand is calling the shots for media products, and that's brought in major league interests. The big business element in digital media is making things viable. Capital and resources for creativity and production have increased drastically. That's made a huge difference to careers in media around the world.

Consumer demand for media product has removed a lot of the barriers to creative development which once suffocated talent, and has created millions of outlets for production. If you've already got your Oscar speech written, this is where you need to be.