Full-Time vs Freelance Public Relations Career Potential
A freelance public relations career can provide you with a lot of potential for the future. At the same time, some people prefer to work in a full-time role within this industry. Here are a few things to consider about the potential of full-time versus freelance public relations professionals.
Freelance Public Relations
When you choose to work as a freelance public relations consultant, you will encounter a wealth of opportunities. PR consultants work with many different people from every industry. One of the biggest advantages of working in this capacity is working the hours you want to work. Freelancing allows flexibility in your schedule and allows you to do many different things in addition to working in public relations.
Another big benefit of working as a freelance public relations expert is that you will be able to make unlimited amounts of money. You are not going to be working for a specific employer that limits your income. When you work for someone else, you have to give up a portion of the money you earn in order to pay for overhead expenses. However, when you are a freelance public relations consultant, you are essentially going to be your own boss. You get to charge what you want, and you can take on as many jobs as you can handle.
Full-Time Public Relations
Another opportunity you have in this field is to work in a full-time role. This means you work as an employee for a public relations firm. Working for a firm will also give you the ability to work with many different clients, but you will usually have to work with the companies your employer selects.
With this type of job, you usually have a set amount of money you can earn. You will either have a salary or hourly rate you work for. While it is not always desirable to have a maximum that you can earn, it is nice to know that you will have a steady paycheck. When you work for an employer, you are going to get a regular paycheck from them regardless of how busy you have been personally. This is not always the case when you are working in a freelance capacity.
When you work in a full-time role, you also can often get some nice benefits. This is not going to be an option if you pursue freelance public relations. In a full-time position, you will probably gain access to a retirement plan such as a 401(k). You will also get some type of health insurance and potentially vision or dental insurance.