Information about Travel Marketing Jobs
Marketers help in the sales and development of products and services, and travel marketing jobs involve the presentation and sales of products within the tourism and hospitality industry.
Who Hires Travel Marketers?
Travel marketers can find work with regional tourism associations or work for hotels, representing the corporation to guests and the local community. They can work for travel and lodging Internet sites, and they can also work in other media. As a travel marketer, you would represent a state or region and liaise with community partners to attract travelers. As a representative for a hotel or for a travel services company, you prepare marketing materials, attend meetings in the local community to find services for guests or encourage the local community to use the hotel as a meeting destination. As a marketer for an online travel site, you would plan marketing campaigns on TV, radio and online, especially through social media marketing. You would also work with hospitality agencies, such as tourism boards, restaurants, hotels, tours and airlines, to find products and services to attract customers.
Specialty Areas in Travel Marketing
Many of the job titles for travel marketing careers, such as a public relations specialist, market researcher, product manager and advertising manager, are recognizable because they are used in other fields; but the product that the travel marketer is selling is, of course, from the travel or hospitality industry. A public relations specialist will represent the tourist service to the media. A market researcher will explore the market for specific services, such as determining if an eco-tourism venture in a specific area would attract tourists. A product manager would advertise the brand and plan campaigns for the product in a wide variety of media.
One new area is a social media marketer, a marketer who specializes in using blogs; social media like Facebook; and online media, such as YouTube, to advertise a hospitality service. A marketer could specialize in using social media within the tourism industry, either working for many companies or as a consultant.
Getting Started as a Travel Marketer
If you are currently a student, either in high school or college, it is important to look for jobs in the travel industry, even if they are not specifically marketing jobs. Look for positions working for hotels or work at summer camps. Even working as a server or a manager in a restaurant can help you develop your customer service skills. For people interested in working for a local tourism agency, positions with your local tourism board, chamber of commerce or visitors’ center will help you learn about the regional tourism industry and build your network.
As a student, look for internships and projects that will allow you to learn as much as you can about the tourism industry. Writing research papers on the local travel industry will help you learn about the tourism industry in your area, as well as in market analysis for this industry. These projects can be added to your portfolio.
Almost all marketing jobs require strong communication skills. Blogging and writing online newsletter articles, press releases and reviews of hospitality services will help you develop your writing skills. As a new media writer, you can also transfer this experience into a career in social media marketing. You can also look for jobs on your campus in promotions and services marketing; these will provide experience and skills that are transferable to industry once you graduate.
Finding Jobs as a Travel Marketer
Online searches using the keywords "travel" and "marketer" together will find positions in marketing that require travel; yet this search will not necessarily turn up positions within the travel industry. Look instead on tourism and hospitality industry websites, such as Hospitality Resource Network, and look for traditional marketing job titles, such as account manager or marketing analyst. Follow tourism industry professionals on Twitter, since many PR professionals and HR managers use their Twitter feeds to post jobs in their companies. Become “friends” with tourist services, such as airlines, hotel chains and tour groups, that have friend pages on Facebook. Many companies use the free streams of advertising on social media to post jobs. Finally, join professional associations, like the American Marketing Association, and informal networking groups for marketing professionals, such as those found on LinkedIn, to look at their job postings and network with other professionals.