Marketing Jobs

Marketing is the entire process of putting a commercial product on the market. Every single item you see in a shop is a marketing product.

Marketing includes:

  • Merchandising
  • Advertising
  • Marketing campaigns
  • Market research
  • Product research, testing and analysis
  • Product design
  • Demography
  • Sales analysis
  • Communications
  • Media skills
  • Presentation skills
  • Problem solving
  • Accounts management

In many cases a marketing job requires an expert level of industry knowledge and understanding of market issues. Marketers often become industry experts, because of their deep involvement in all these facets of business.

Entry level

If there was ever a job where getting an internship was good advice, marketing is that job. Like advertising jobs, marketing jobs have to be learned from the ground up. Experience really matters in marketing, because it is as much about marketing to clients as to the public or to the industry. Every client is different, each has special needs and requirements, and they all have their own problems and potential.

Marketing qualifications

The accepted professional qualification level is a Diploma of Marketing. Where you get your qualifications matters. Marketing your own skills is your first exercise in career marketing. In the US, education is highly competitive in this field, and the college you attended is very important.

This list will explain why it matters where you get your qualifications:

  • MIT Sloan School of Management
  • Kellogg School of Management at Northwestern University
  • Wharton Business School
  • Brown University (Boston)
  • Stanford

To be competitive, you need to get industry recognized, and preferably government accredited qualifications. Also essential to career progress are business qualifications. At about middle management level, you do require business experience and management credentials.

The career path

The career path in marketing is a range of hierarchies. If you specialize in a field of marketing, you progress upward in that field. Above that specialist field is the Marketing Manager, a marketer who's also a business manager.

Marketing, like advertising, also contains a portfolio element. Where you've worked, and what you've done, count as your portfolio and as a track record. That's very important when getting jobs, because your proven competence and skill levels are your credentials.

You can run your own marketing business, but only if you're very experienced. You need to know how to operate all elements of the business, and be a good entrepreneur to achieve success. Most people work within organizations for a large part of their career before trying to run their own show.

The career environment

Marketing can be one of the most creative and rewarding of all careers. It's diverse, fascinating, and most of the skills are sciences in their own right. The industry attracts the best and brightest, and it often delivers success to those with the right talents to handle working in such a complex field.

It's also a tough, competitive field. Marketing and advertising are about equal as demanding jobs. Those who are successful earn their success. Every item in a shop is part of someone's marketing career. If you want to work in an industry unlike any other, try marketing.