Gain Job Experience through Freelance PR Jobs
Finding freelance PR jobs can help you gain experience in PR. Material you produce for these types of situations is excellent for building a portfolio.
How to Build Your Freelance PR Portfolio
If you are an inexperienced freelance PR consultant, it may be difficult for you to find clients willing to work with you in the beginning. In order to gain experience and build your portfolio, you have the option of performing work on a “pro bono” basis. Some of the services you can offer for free are creating press releases or arranging interviews. You can also offer to rework a website and assist the individual with online promotions. These situations will give you additional experience you can take with you in new job situations.
Although you may choose to use pro bono work as a way to gain experience, you should never work at any non-paying job long-term. If the client is happy with the work you have completed, approach the client with a proposal of a paid contract.
Making the Most of Freelance Sites for PR Jobs
You can search a number of freelance job websites for work in public relations. Many of these websites actually cater to many types of freelancers. On some of these freelance websites, you will be asked to bid on a project. Each professional interested in the job will submit competitive rates in an effort to secure the contract. Whether you bid successfully or not, you can gain a lot of knowledge from the bidding process. You will have the opportunity to assess the job market and evaluate the quality of the work being offered by other PR freelancers. Moreover, these freelance websites will give you a good opportunity to create a presentation and a business profile which will help you gain exposure to prospective customers. These websites are just one of many ways to obtain new clients.
Other Places to Find Freelance PR Jobs
You can also search for freelance PR jobs in much the same way you would perform any job search. One option would be to provide a service that offers promotions through social media websites. In fact some companies may actually prefer this type of work. With these types of services you can begin to develop long-term relationships with companies who hire you. What is most beneficial about this sort of arrangement is that you can juggle more than one contract. Multiple contracts allow you to build several long-term relationships and gain a good number of clients.