Pauloz
Expert
Joined: 02 Oct 2007
Posts: 341
Career Advice: +0/-0
Location: Sydney
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 Posted: Tue Apr 22, 2008 11:40 am Post subject: |
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korman98
Here's a blog about copywriting, which is a good snapshot of some of the copy work I do:
http://www.copywritingblog.com/
The article on SEO pieces comes from the heart, I can tell, because repeating keywords ad nauseam is quite accurate. It's also quite primitive, in terms of expression, because you have to literally hammer the keywords into the sentences.
Here's another: http://www.michelfortin.com/
Bluntly, copywriting isn't for the grammatically idealistic or the syntax-sensitive.
Recommendation, before you do anything, is check out these two sites, and have a look at this craigslist ad. This is what they want, and this is what you have to deliver:
http://newyork.craigslist.org/mnh/wri/650442143.html
This is the New York version, the top of the market, and it's a good indicator. As you can see, this is also a sledgehammer approach. Everything is on the copywriter to deliver, and it's on contract. They can tell you what species you're supposed to be in, in a contract job.
This is the page that ad came from, all pretty similar in regard to what you have to know.
http://newyork.craigslist.org/search/wri?query=copywriter
You can do courses, internships, or if you're lucky get freelance experience, but this is also what you're facing at the employment end.
***NOTE: They prefer to see credentials, and prior copy. A course can give you those, worth a look.
I'm a second generation copywriter, too, my mother was one.
Never mind blogging, concentrate on copywriting. The writing skills are quite different, and you can't really translate blog-speak into ad copy. As you can see from copywritingblog.com, the guy doesn't really write like a blogger, even on his own blog. |
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