If I don’t have the name of a specific person, who should I address my cover letter to?

If you don’t address the cover letter to a specific person, your resume may end up in the trash bin. Try to get a contact person by calling the company and enquiring about the hiring manager. You may also find a contact name on the company’s website. If the advert states to reply by email without a contact person, you reply on the email and include 'The Recruiter'.