Is it necessary to address a cover letter to a specific individual?

When using cover letters, it is important to find out a name and personally address it. This shows that a job candidate is taking the initiative to find out about the company and is truly interested. Using a general reference is bland and can earn your resume a place in the trashcan. Another serious mistake: addressing it to someone of the wrong gender! Do your homework and find out a name before sending a cover letter.