How do I make my cover letter more effective?

Most job seekers spend so much time focusing on their resume that by the time they get to writing a cover letter, they just want to get it over with and the cover letter gets neglected. This is a huge mistake, as just as much attention needs to be directed to the cover letter as was the resume. It is a well written cover letter that can appeal to an employer and help land that interview—not just the resume itself! The cover letter is a tool to show off skills to an employer and should be used to its fullest extent. There are seven elements to making a cover letter more effective to the job search:

1. Address the cover letter to a real person. Addressing it to a general person's title rather than taking the time to find out a real contact is a great way to get your whole application tossed.
2. Open the letter with an attention getting sentence or two that gets the reader's attention. By doing so, they will want to read the rest of the letter to discover what you have to offer.
3. Less is more: do not make the letter too long or looking too crowded. Use proper formatting and keep it short and simple.
4. Focus on how you can benefit the company. List specifics instead of generalizations, and if necessary even do a little research about the company before writing your letter. Sounding like you are skilled and then backing it up with research on the company is an excellent way to get attention.
5. Choose words that show enthusiasm and passion about the job role for which you are applying. Make sure to carry that upbeat attitude into the interview as well.
6. Request one thing from the employer, such as, 'I would like the opportunity to discuss this job position with you this week.' Saying what you want will often help you get what you desire.
7. End the letter on an upbeat and confident note, by stating that you look forward to an interview. This often helps get one.

If a cover letter is regarded as a sales tool and as much energy and work invested as a resume, then most often the results are positive.