How to make a cover letter count?

When writing a cover letter, make it count and give employers what they are looking for—a complementary document that highlights the resume, shows off your writing ability, tells your skill level and achievements, and tells why you are a suitable person for the job opening. Cover letters do many things, including the art of persuasion and telling an employer what you could possibly offer their company. Cover letters clarify your abilities while telling an employer in depth why you differ from the next application they may pick up and read, and why they need not search further for a more suitable job candidate. In your cover letter, be sure to tell why you are a strong choice for the position, and give examples of your qualifications and experiences to clarify your achievements.