What do you do if your job search strategy doesn’t pay off?

You change your strategy. Check your CV for mistakes and rewrite it for each and every position that you apply for. Include a targeted cover letter that is addressed to the correct person with each CV that you send out. Conduct proper job search background investigations on the companies that you target. Browse the Internet; use their brochures and marketing material to give you more information. Prepare for possible interview questions and dress for success. Take up some volunteer work to get references for trustworthiness, teamwork, social responsibility etc. Have a look at your qualifications – perhaps you need to get additional training. You can for instance, enroll for a short course or workshops in your career field. This will also give you an edge. Make sure that you Follow up after you have sent your CV and cover letter and especially after interviews. Start networking with ex-colleagues, friends and family – they may know of a job opening and can act as references.