7 Elevator Pitch Tips

An elevator pitch gives your listeners a quick summary of what you do and what you are promoting. If you want to create a successful elevator pitch, try the following 7 tips. You'll want your elevator pitch to be:

1. Brief

You want to make sure your elevator pitch can be delivered in 60 seconds or less - preferably closer to 30 seconds. Actually the phrase "elevator pitch" refers to the time it would take you to tell someone about yourself or your product if you both happened to be on an elevator at the same time. Make the most of the short time you have and don't waste the other person's time with useless details and nonessential information.

2. Interesting

Your elevator pitch may be your only shot at impressing the person you are talking with, someone who could help advance your career. Don't bore them to death. Instead, think of what you could say to intrigue them and make them want to know more. Think about a good movie trailer. When you watch it, you want to go see the movie because it looks like it would be something you would enjoy. Try to come up with ways to make your elevator pitch unique and exciting enough so that you will be invited to tell them more.

3. Clear

Don't use a lot of technical terms or big vocabulary words to try to impress the other person. If you do, you run the risk of having the person listening to your pitch is confused about exactly what it is that you do or what you want from her. Instead, you are better off using terms that are easily understood by everyone - even those who aren't in the same line of business that you are.

4. Likeable

Most people don't want to do business with someone they don't like. So be friendly and smile. Give the impression that you are someone who is easy to work with and who is fun to be around. Show that even though you take your work seriously, you still know how to have fun.

5. Enthusiastic

Being excited about what you do will show the person you are talking to that you really believe that you offer something new and different that is worth him taking the time to explore further. Enthusiasm is contagious, and you will find that the more excitement you show, the more likely you are to get someone else interested in what you are saying.

6. Credible

Make sure you include something in your pitch that indicates how much experience you have working in your area of expertise. Doing so will show that you are not some sort of "fly-by-night" person that is here today and gone tomorrow. You want the person listening to you to see that you are dependable and stable and worth her investing in by contributing - either time or money or both - to your cause.

7. Polished

No matter how good your written pitch may be, it won't help you if your oral delivery isn't polished. If you hesitate or have too many "um's" and "ah's" in your elevator pitch, you will come across as being uncertain instead of being confident in what you are saying. So it's crucial to practice your elevator pitch until you have it memorized and could say it to anyone, including the president of the United States, in your sleep.