Improve Your Online Career Portfolio: 3 Tips

The online career portfolio is very important because it is your public face to employers, clients and the public. The online portfolio offers a commercial perception of your work and an important first impression. Here are a few tips for getting the best out of your portfolio:

1. Online portfolio issues

The online portfolio requires more attention than most people realize. The typical inclination is to assert much effort into its creations, then neglect its upkeep. These are the things you need to consider when managing your online portfolio:

  • Appropriateness of material for your purposes: Choice of portfolio materials has to be done consciously, for a specific goal. You may need to make some difficult decisions about what to leave out of your online portfolio. If it's not relevant, leave it out.
  • Cluttered portfolios: More is not better. Too much material can be confusing and distracting. It will turn off people who don't want to have to plow through masses of information.
  • Site features: Some sites blast out ads, soundtracks, produce pop-ups and other potential irritations. Gimmicks do not work well with portfolios. Keep all distractions away from your portfolio. The client or employer must be able to concentrate on your efficiency.
  • Layout: Keep everything easy to find. Call your portfolio page "Portfolio page", and put everything in plain view. Label everything so that the viewer does not have to guess about how to operate media, or what to click and where to find what they need.

2. Portfolio choice of content

Although the online portfolio is naturally aimed at employers and clients, the nature of the audience usually is not a typical top priority. The people looking at your work are industry professionals and business people. Remember that you target audience is your boss, client base or other colleagues that are experts in your industry.

These are some essential points in working with this online audience:

  • Put yourself in the client's position: What use is the information in your portfolio to a client? What's it telling them, in professional terms, about your work?
  • Put yourself in an employer's position: What commercial value does the material in your portfolio have to an employer? What skills and levels of ability does it represent?
  • From your own perspective: If you were showing a portfolio to your professional colleagues, what would you show them? Are the materials on your site of a sufficiently good professional standard? Does this material match up to top quality work in your field?

3. The Don'ts of an online career portfolio

  • Don't put online any materials which devalue your skills or make your work look cheap to clients.
  • Don't use dated materials.
  • Don't post anything online unless you have checked to make sure it is flawless.
  • Don't put portfolio materials with any other materials, because it will simply confuse viewers.