Job experience and branding when looking for a job

There will be, somewhere on your application, evidence of some experience which is particularly useful. You probably won't have to guess about this part, because you're aware of its relevance.

What you do need to do is think about that experience, and be able to express at the interview further relevance, as well as more detail. The employer is going to be interested in checking out your depth of experience. That, if it's the main emphasis of questions, is very probably going to be crucial to your getting the job.

Some jobs do largely relate almost entirely to strength of experience, where you can't hire neophytes, even good ones, and you need really reliable people. Be sure you can give the best possible level of information at the interview about practical applications of your experience.

The accountant example above would have a lot of depth of knowledge, and be able to provide plenty of additional information. This demand for high level skills and experience is very common in professional jobs where the degree of difficulty is the real hiring criteria.

Your Skills and branding yourself to an employer

Everybody has the same level of skills in any position where they're all going for the same job, right?


The skills required by the job ad are the minimum.

They should never be considered much more than a basic guide.

As a matter of fact, most people who only meet minimum standards are very unlikely to get an interview, much less the job. Employers aren't hiring people purely for the mental stimulus and the excitement of meeting a new office clerk. They need to get people who can be productive.

In your application will be indications of a good skill set. At least, better than most, because you've got the interview.

Identify, clearly, what the strong skills are. You've got some clues, because they not only relate to the job criteria, they're the really useful, practical skills, essential to do the job properly.

At any level of employment, whether you're the CEO or the mailroom guy, skills are instant definitions of what makes you the person for the job.

You may also have some additional, higher value skills, the sort which would take you up the promotion track. These are the most likely to be the ones which got you selected, because they're high productivity material. You may find yourself getting some extra work because of them, but it pays off.

Pin down all your skills, check out your copy of your application, and decide how you want to amplify and express each of your skills. You will get questions on skill sets, so you need to do this anyway.

Be sure you can provide plenty of useful information, examples, and practical instances of using your skills