self promotion in the job and business markets

One of the more effective ways of canvassing for jobs and marketing your skills is to do your own self promotion.

It involves letting people know you’re in the market, and creating a new network of relevant contacts. It can be done from scratch, and you can use a variety of methods to let people know who you are, what you do, and that you’re in the market.

This isn’t a letter drop.

It’s more a form of two way communication about jobs and business opportunities. You can create some very productive, good, relationships, and get information you’d otherwise never have.

There a strong time and asset management factor built in to this approach. Instead of waiting for something to come up, or applications to make their long, snail-like progression to an interview, you can do something useful.

You can also get a lot more exposure on the job market, and therefore more opportunities, and much more actual job hunting done.


If you’ve got something as basic as a Yellow Pages or a Business Directory, you’ve got most of the information you need. Craigslist, and your other selected web sites, are another source.

It’s actually pretty easy to find the people you need to talk to, and get a dialog started about getting a job.

How to get your employer information knowledge base.

· Find your category of work.

· Check out all companies and businesses. (There are a lot, so be patient, go looking for best options.)

· Get contact numbers, details like locations, anything relevant.

· Also check out professional associations, unions, any industry groups. (These are often gold mines of additional information and can lead you to job boards, where to post your CV, and sometimes employers. You can also work for them, if you have the skills.)

Making contact

Make direct personal contact, in person or on the phone.

Treat this contact as pure business, use your sales and interview techniques.

You need information, and you also need to establish a presence with the employer contact.

Ask for advice and information, and that’s what you’ll get. (Occasionally you get a lemon, but most people are pretty knowledgeable about their business.)

What you’re actually telling them is “Hi, I’m in the industry, I have experience, and I’m looking for work and/or business.”

That’s more actual job hunting than you’ll get done hanging around waiting for the phone to ring.

It’s simple, it’s efficient, it’s cheap, and it makes a lot more sense than just hoping something will show up.

For and a day or so work on the phone, you can get more contacts, and a lot more information about job opportunities, than you’d get in a month, using job ads.

It’s a healthy way of starting a working relationship, too. You’re doing something positive, you’re interested in that employer, you’re showing that you’re trying.

Follow up on contacts

You can offer to send a CV, your contact details, etc, and do that online easily and quickly.

You can also provide any extra information which the employer wants, but you didn’t have on your existing CV.

(See how important these contacts can be. It’s also easy to send the wrong information, or inadequate information, if you don’t check out what’s needed.)

What you’ve done is establish a presence, and got some consideration for yourself.

Business opportunities

Business job canvassing is a little different. It’s the same basic approach, but if you’re in business, you’ll know that this is playing hardball. When talking business, you need to be “all business”. You won’t get thanked for using up time on a vague approach.

Say you’re in white goods sales. You have years of experience, and it’s a tough business. Most of the staff are on commission, and industry sales are lethargic.

What you want to do is make a point that you can deliver business value. That means your skills, your contacts, and your knowledge of product ranges are the big issues.

You want either a job, or to do business on your own, buying and selling products. Maybe a franchise.

Note at this point that the degree of difficulty has just gone way up.

You really do need to know your stuff, and be able to handle the questions which will come back like out of a machinegun.

In terms of self promotion and marketing your skills and services, you have to be really 100% or more up to speed on all possible aspects of this kind of approach. Don’t approach anyone without a clear idea of what you’re trying to achieve, and how you’re going to do that.

Contract work

This form of employment is slightly easier to canvas, because it’s not on the same basis as full time, permanent, work. The employers have a bit more leeway in hiring. In some industries, the business approach is essentially contract work, although the types of employment vary a lot. This now applies to a very wide range of professions and jobs. You provide a service, they pay on a job/term basis.

Many employment agencies specialize or have a lot of temp/contract work. Most usually have a few contract jobs on their books. Also worth checking out, while canvassing. (See Chapter 15, Employment Agencies)

So make sure you understand the basics of how to handle your commitments, when looking for this sort of work.

Contract jobs have some major advantages. They’re spelt out, in terms of period of employment, which allows you to plan ahead. These jobs can fill valuable space on a CV, too, and shouldn’t be ignored.

Canvassing and self promotion are very reliable forms of job hunting, and you can do them every day.

They’re also much easier to organize and manage than just responding to ads.

Do your research, try it out, and you’ll see an instant difference.