The Book : Do not send a CV to find a JOB

Interview with Jeffrey Fox - Author of the book 'Don't Send a CV'

1. Your book's title, 'Don't Send a CV,' is extremely different and interesting. Do you really mean it - don't send a CV?

Yes. The first contact with a potential hiring company should not be your CV. Everyone knows that CV's are written to make the candidate look great. Thus, hiring managers read all CV's with a negative bias; looking for reasons to toss the CV.

The best first step is to write an 'Impact Letter,' that shows the hiring company how the applicant can help the company increase sales, increase innovation, reduce costs. This is what companies want from all employees.

2. You have a section in your book, CVs don't sell. What does sell in landing a good job?

The biggest 'seller' is the candidate. If the candidate can do the job, and the hiring people like the candidate, he or she has a high probability of getting the job. The key is to get that first interview, and to perform well on that interview. My book gives advice on both of those steps in the progress.

3. In your book, you mention, 'Don't ask for directions.' Can you explain the logic behind this? Is it part of a bigger picture?

'Don't ask for directions' is a metaphor for what companies want. It is provocative because it takes a little thing and makes it important. Companies want to hire self-reliant, low maintenance, get-it-done people. If the job seeker has to ask for directions to get to the interview, isn't that a signal that he or she will need

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