Advertising Account Executive
Personal information First name(s) / Surname(s) Matt Langanly Address(es) D11 Glasnaven Crt.DublinIreland Telephone(s) Home: 015555824Mobile: 015555889 E-mail(s) matt_langanly@nomail.net.ie Nationality Irish Work experience Dates December 1999 - present Occupation or position held Senior Account Executive Main activities and responsibilities Responsible for creating effective sales presentations and proposals based on current advertising strategies. Interact with management on other initiatives by disseminating all internally and externally supplied information (e.g. trade magazine articles, industry information, and market data). Responsible for assisting corporate headquarters on any special advanced advertising requests or project analysis as it relates to the sale of our advertising products. Name and address of employer Asheville Media Publications Type of business or sector Print Advertising / Tabloids and Magazines Dates July 1992 - November 1999 Occupation or position held Account Executive Main activities and responsibilities Created effective sales presentations and marketing proposals. Presented a variety of advertising presentations and communicated with both external and internal clients. Performed all related work as required. As an Account Executive specializing in advertising campaign development, I was responsible for seeking out and creating opportunities to produce additional revenues by selling local advertising on designated local cable networks. Name and address of employer Cox Media dba IBC Television Type of business or sector Television Advertising Education and training Dates September 1988 - June 1992 Title of qualification awarded Bachelor's Degree Marketing and Business Management Principal subjects / occupational skills covered Principle studies included: Business Communications, Journalism, and Broadcasting. Secondary studies included economics, finance, mathematics, and marketing strategies. Internship in radio and television production studios for a one semester course in each. Learned character graphics and overly techniques with television commercial structure. Commercial script development. Name and type of organisation providing education and training University of Belfast Personal skills and competences Mother tongue(s) English Other language(s) Self-assessment UnderstandingSpeakingWriting European level ListeningReadingSpoken interactionSpoken production German C2Proficient UserC2Proficient UserC1Proficient UserC1Proficient UserC1Proficient User French C1Proficient UserC1Proficient UserC1Proficient UserC1Proficient UserC1Proficient User Social skills and competences Capable of conducting advanced advertising sales presentations and communication for all types of clients. Excellent ability to communicate in person, by telephone, or in written form. I gain a sense of accomplishment and enjoyment from giving public presentations. Organisational skills and competences I possess the ability to coordinate traffic orders and other documentation required for commercial ad insertion. Responsible for assisting in the coordination and production of commercials and can create interactive overlays to air on available channels. Responsible for working with research team and inventory crews to ensure advanced advertising information is current and correct. Technical skills and competences Skilled proficiency at using a 10-key calculator, PC, CRT, typewriter and other standard office machines. Capable of assisting Master Control Department in commercial insertion and assisting the Production Department with creating commercial spots for on-air insertion. Computer skills and competences Proficient computer skills including but not limited to Microsoft Word, PowerPoint, and Excel. Artistic skills and competences Intermediate photography, acoustic classical guitar. Other skills and competences Capable of creating qualitative sheets and proposals for various industry categories, local cable network profiles, and competing media utilizing available data. Strong understanding and utilization of Nielsen (quantitative) and Arbitron (qualitative) data, retail product information, and other various demographic research. Able to prepare a variety of presentations for clients as well as for the strategic use and placement by management. I pride myself in maintaining corporate standards in my communications and presentations. I posses a strong adaptability ethic with corporate and network presentations involving targeted and market-specific clientele. Responsible for providing relating training to sales team where applicable. Driving licence(s) Group A1 and B Additional information References available upon request.




