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One of the main areas of focus while unemployed is finding new work. As a business must market itself to attract new income, so must the unemployed person market themselves to attract new income. Business must provide an answer to a need in the form of 'why buy from us', and you need to provide answers to potential bosses in the form of 'why hire me' Overcoming the barrier to any job offer requires answers to the following questions most often asked by employers:
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- What skills can you bring to the job?
- What experiences do you have that benefit the employer?
- What makes you unique for this position?
- Why do you want to be employed with a certain firm?
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Barriers for the Over 30 Crowd
For those of you who are unemployed, and not in the 'just out of college' crowd, there are barriers that need to be considered while looking for new work. Overcoming the barrier of age can be made easier if you can show benefits such as the list below:
- Maturity
- Level of experience
- Lack of family distractions
- Skill levels
- Dependability and commitment
- Stability
- Tolerance
Some Hints For The Mature Person's CV
One of the many marketing tools you will use to sell yourself is your CV, or resume. Because of this you should make the resume as appealing to an employer as possible. Overcoming the barrier of age can be done with a few adjustments to your CV:
- Concentrate on relevant strengths
- Emphasize skills and experience
- Place a personal profile after your name
- Omit dates on educational qualifications
- Put the most relevant work experience first
- Indicate mental and physical agility
- Indicate an updated and motivated attitude
- Mention special skills such as languages, certifications, and other qualifications
Other Marketing Issues
Other possible issues when looking for work may be level of salary needed, relocation, dependents or transportation issues. Overcoming the barrier in any of these problems can be resolved with effective marketing and the ability to adapt. Ideas here would include:
- Seeking salaried work - jobs such as management, housekeeping, driving instructor, or financial services all offer higher positions to qualified mature individuals
- Willingness to relocate - while there may not be employment suited to your skills where you are, there may be a great need for you in another region or state.
- Dependant issues - if your role as parent or guardian is an issue try self employment, work from home, job sharing, temp. work, or telecommuting.
- Transportation - if you can get access to a shared ride, public transit, or even a bicycle this will help in overcoming the barrier.
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With available resources, thinking, and marketing a positive attitude, anyone can make it possible to find work. Overcoming the barrier of unemployment takes time, dedication, and a good marketing effort. With these things, finding employment is inevitable.
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